Is my art good enough?

Is my art good enough?

I get asked that question at least once a week by struggling photographers and artists (and quite a few that are earning a decent income, too).

Doubt is normal. But letting doubt stand in the way of your goals is poison.

Stop doubting yourself today.

If you’ve made at least one sale to a stranger (i.e. not a family member or friend) then you’ve established there is a market for your art.

The world has told you your art IS good enough. So the big question becomes…

Is my marketing good enough?

The truth is it’s probably not. And that’s okay. You’re an artist, not a marketer.

Some of the most successful photographers and artists I know are not natural marketers. 

Then what made them successful?

They stopped doubting themselves.

They stopped worrying about whether or not their art was good enough, and they started worrying about how to get their art in front of potential buyers.

It’s how Megh Knappenberger sold $58k worth of art during the holiday buying season. It’s how John Martell sold $45k worth of art. It’s how Bill Stidham sold $17k worth of art.

Does their work measure up to Picasso or Ansel Adams? It might, it might not – the point is, it doesn’t have to in order for them to be successful today. There just has to be a market for their art.

So, if you are serious about growing your art business and you want to join a community of 3,000+ like-minded photographers and artists all working towards the same goal, with the help of a professional art marketing team…

Stop doubting yourself.

With the biggest art-selling time of the year just around the corner, now is the perfect time to give your art business a chance with Art Storefronts.

Give your art business a chance.

Request a demo to find out more.

-Patrick

P.S. Half of all art sales happen in the fall. Don’t leave that money on the table by waiting.

The 80/20 Rule: How Successful Artists Allocate Their Time

Defining the 80/20 rule and how successful artists are using it to maximize their time working on their craft while still running a profitable business.

The 80/20 rule.

Otherwise known as the “Pareto Principle”.

If you’ve ever dabbled in business you’ve probably heard of it, it’s a rule marketers live by:

80% of results come from 20% of the invested input.

artist schedule

Thinking with the 80/20 rule in mind is a huge game-changer because it applies brilliantly to so many things in life. It will likely change the way you approach every business decision.

Common examples of the 80/20 rule in practice include:

  • 80% of your sales comes from 20% of your products.
  • 80% of complaints come from 20% of your customers.

Why bring this information to you?

It was a revelation we had while interviewing successful artists on our platform – those folks selling over six figures annually.

As we talked to more and more of them, we found the 80/20 rule to be something a majority of them followed when strategizing how to best invest their time into their art career.

A major trend emerged from those conversations, a trend we’re calling “The 80/20 Rule of Time Allocation by Successful Artists”.

Applying the 80/20 Rule to Your Work Time

artist time budgeting

Here’s what we found out:

If you are willing to allocate 80% of your time towards your craft, and 20% of your time towards the marketing & business, you will be doing what the most successful artists and photographers do.

Shockingly, in our research, we have discovered that it is far more common to find artists and photographers spending only 0-5% of their overall time on marketing.

This can be for several reasons:

  • They just flat out don’t want to put the work in.
  • They think that all they need to do is get “discovered”, and the rest will be history. The fish will start jumping into their boat, the cash will roll in, and they won’t have to do anything but sit back and enjoy life.
  • They aren’t aware, and have never been made aware, that marketing is something you must do consistently on a regular basis.
  • When the idea of even a little marketing work here and there comes up, they immediately dismiss it like some evil force that is going to “take over their life, leaving no time to spend on their craft”.
  • They get excited about one thing, like Facebook marketing, but they try it and fail. This discourages them about doing any marketing in general. Every time they try something, it seems to be a waste of time.
  • They are waiting for someone to sell their work for them. For example, believing that simply posting their images on crowded marketplace websites will be the answer to everything
  • They have the wrong idea in their mind about how successful artists became successful. They think it came easy, when that couldn’t be further from the truth.

If any of those options sound like you, it’s okay. Many successful artists started out with the same thoughts, and only started making real money with their art after learning from their mistakes.

Here’s a few of the things the six-figure artists had to say to us, looking back on their journey from failure to success:

  • “I put a consistent effort into building my business over many years…success did not come easy.”
  • “The day I stopped relying on other people to sell my art for me, and made a decision to build my own business, was the day everything changed.”
  • “There were no shortcuts. I just put the hard work in.”
  • “Marketing is a regular part of what I do, every month.”

This is a perfect time to mention a famous quote by John C. Maxwell:

“If you do the things you need to do when you need to do them, then someday you can do the things you want do when you want to do them.” – John C. Maxwell

Proper implementation of the 80/20 rule should be treated like a marathon, not a sprint.

In other words, don’t go all-in right now, overwhelming yourself with a bunch of new tasks. Don’t sprint to the finish line over the next 30 days and then do nothing for the following 6 months because you’re burned out on marketing.

ROI on your time

The best analogy is like growing a plant, whereby the plant represents your art business, and water represents your marketing efforts.

If you overwhelm the plant with a year’s worth of water right in the next 2 weeks, you will drown the plant and it will die. It’s the wrong strategy. The right strategy is to water the plant, little by little, on a consistent schedule.

If you consider a work week to be 5 business days, then 20% of that time would be 1 day per week to dedicate to marketing and business. That’s it.

The other 4 days can be spent doing what you love.

If you spend just one day per week on a consistent schedule performing the right marketing tasks, you will be in a good position for success.

But what are the “right” tasks?

How and Where to Spend Your Time

80/20 rule for artists

The goal of most artists is to spend as much time as possible creating art while still running a successful business. There is only one way to do this:

You must completely optimize the time you spend doing the “other things”.

A businessman would express this as maximizing the ROI (return-on-investment) of your time spent not creating art. In other words, you need to make the most money from the least amount of time spent.

Think about it. Any inefficiency in this area, any time wasted while you’re working on marketing and business, is ultimately time you’re taking away from working on your craft.

If the things you are doing are not creating success, then you are earning a low ROI on your total time invested. You are spending a lot of time doing things that aren’t making money. When this is the case, you will eventually find yourself spending more and more time on the “other things” in order to get some money rolling in.

If you’ve talked to artists stuck in this cycle as we have, you’ll agree – they are never happy.

But it doesn’t need to be this way.

how to spend time as an artist

If you are only focusing on tasks that generate success, then you are going to be earning a high ROI on your time invested. When this is the case, you’ll be able to spend less overall time on the “other things” because the time you DO spend is properly optimized and invested.

You’re not spinning your wheels on tasks that are not adding anything to your bottom line, and you’re subsequently able to spend the most time possible on your craft. This is the life of the happy artist.

Maximizing the ROI of your time spent doing the “others things” is precisely why Art Storefronts created our customer-exclusive Success Plan.

guide to sell art online

Here’s how it accomplishes that:

  • It saves you dozens, if not hundreds of hours of your time every single year
  • You don’t have to waste time researching topics like SEO or Facebook Marketing, because we’ve done it for you and will continue to do so
  • We not only conduct all the research, but we run case studies and scientific tests and we are able to do so at scale. This is powerful. This puts you in a position to spend the precious time you have executing only on proven strategies that are actually working for other artists and photographers right now.
  • All of these resources and implementation instructions are updated regularly to include the very latest technologies and strategies. You’re not getting a guide to what worked a year ago, or six months ago, but what’s working TODAY.

Helping you max out your ROI is also why we launched a private members only Forum. To illustrate the value in this, let me ask you a simple question:

Do you think your chances of achieving success would be greater if you could join a vibrant community of people who are all executing on the same Success Plan, and all have the exact same goal of selling more art?

You betcha.

asf-80-20-rule-09

You can either plant your seed in a desert, where you’ll have to fend for yourself under harsh conditions, or, you can plant your seed in fertile soil where there are thousands of others who have already grown vibrant plants following the same plan that you are.

We discovered in Our Journey that it is much more difficult for artists to achieve success when they are, essentially, operating their business as if they were alone in a desert. On the other hand, when they are able to share and collaborate with other artists that have the same goal that they do, it maximizes efficiency, maximizes the ROI on time spent, and maximizes success rates.

The Success Plan and the private members Forum are therefore two major contributors to ROI maximization.

If you are already an Art Storefronts customer, this means that your time should be spent executing on our Success Plan, the step-by-step guide to selling art online. There are one-off tasks, such as SEO, that you can chip away at. Then there are recurring tasks like sending romance emails that you can start doing regularly.

80/20 art marketing

Overall, once you have completed the one-off tasks, the vast majority of your 20% time each month should be spent on audience building. We recently covered how audience building is the key to consistent sales. If you are doing the right things each month, your audience should be growing larger.

If you have questions that are particular to you and your niche, hop into the private members’ Forum and ask a question. Try to leverage the expertise of those who have come before you.

Life as a HOUSE

Note by Kingsley Omorefe Iyamu – April 22-2000 -10:00am

This is a continuous edited write up

-sketch- Faith, handwork, Truth, conscience, Patience

Site/Location (Paints, Foundation, Hard core, German floor, Block work, Doors, Window, Mortal, Lintel, Roofing, Wood-type, Roof-type, Nails, Interior- paints, furniture’s, accessories, Exterior Paints, fence, gate…etc.

Please pardon me for this write up might be broken, stopped or misuse of words or spellings.

Welcome to a life as I may want to see, live, show and tell people all over the world to torch and change the you inside “YOU”

Your life is a House and you can start rebuilding today/now if you want to, cos its never too late to start again, “He says it’s not over till it is over. The first question is -where do you want/wish to build your House

1- Site/Location- The place you build your house has a very important aspect to play from the beginning to the finish, of your house, in our gist the site is seen as Religion,Believes…etc. Getting a site one has to be very careful in choosing, some land are water log that if you buy at dry season you will have problems in the raining season when the rain comes heavy.

In terms of religion and believes, the type of religion you place your life into affects you from the beginning to the end. This will be discuss at length at a later part of this discussion. Under site/location are the problems of existing Houses, types, and kinds, in our talk we will see this as the people you meet in your chosen religion and believes how they influence our/your “LIFE” positively or negative, are they the type you can run to in time of needs.

Under site/location is the thought of accessibility is your site such that one has to travel through bad and hard road before getting to your site, in order words does your chosen religion entails rituals to be be very precise and straight to the point. Is your chosen area exclusive for the rich, poor, or general with a sense, How sure and good are the security system in your location. In your religion are you secure and rest assure that no weapon form or fashioned against you and your household prosper. Does your location lack some basic amenities like water, light, good roads, good health acre…etc.

So does your believe give that water of life when you drink and you taste no more. does the water available give Life? would your believe give light and darkness will have no place in your life. with good health and so on. I could go and on to let you know the real important of site in starting a life/house. Least I forget the type or kind of person (life/house) that will lead or slow you the site/location you buy to start your house is of almost important in this discuss of choice

2- to be continue

THE MAN ON THE ICE

The man Kingsley Efe Iyamu is a known artist from Nigeria. Immigrated to Canada in the year 2011. As an enthusiastic and ever learning individual he went back to school here in Canada where he advanced his career as a graphic designer for print and web. He possess the qualities of a successful artist. Kingsley, known for his persistence quality he continues to push for what he loves best to do in using painting to portray tradition and culture into visual arts. His patience for doing what he loves best to do gives him the calm endurance that even if he is not selling his art works at present. Also his passion and sense of adventure give him the consistency and focus on his art and don’t care what the world thinks. One thing that blows my mind about this great icon is the fact that his confidence, discipline and determination give him the strength to continue producing enormous works that enable him to express his ideas in the arts that he created and every one of his art is observed from a different point of him and no work from other artist has the same perspective like his. This man is a free-spirited man that loves what he does, never stop learning, as the saying goes practice makes perfect, the sky will be his limit.

Note by Anthonia Akungbe Eguakun